About Us
Rizos Curls is redefining what it means to love your natural hair. Founded in 2017 by Julissa Prado, the award-winning hair care brand celebrates curls, coils, and waves with clean formulas that deliver frizz-free definition, effortless volume, and nourishing shine. Rooted in the three C’s, Curls, Community, and Culture, Rizos Curls is more than a brand, it is a movement that empowers all hair types and textures to embrace their natural beauty with confidence. In just seven years, Rizos Curls has grown from a passion project that started in Julissa’s kitchen into a multimillion-dollar business that earned shelf space at Ulta Beauty, Target, Nordstrom, and Sally Beauty Mexico, built an impactful global community of #RizosReinas, and shipped to over 57 countries. With a social following of over 800K and a fiercely loyal customer base, Rizos Curls continues to make waves in the industry, and this is just the beginning.

